Mini Mode - London Kids Fashion Week

The 13th September marks the start of London Fashion Week, but did you know that it also marks the start of London Kids Fashion Week? I have to say I didn’t until I was invited to attend the Mini Mode show which will run again for the fourth consecutive year. There is a two-day runway preview on the 13^th and 14^thof September 2019 where innovative kidswear designers will show their SS20 and AW19 collections. The best part is that you can go to.

On Saturday 14th September there will be two shows a matinee and an afternoon show that are open to the general public. The spectacular event will take place at the exclusive, centrally located St Mary’s, in Wyndam Place, York Street, W1H 1PQ. Mini Mode will showcase the latest childrenswear collections on the runway. There will be see-now, buy-now catwalk shows, a selection of children’s entertainment, Kid’s DJs, kid hosts and interviews in between the show.

The two-day runway preview will see SS20 and AW19 collections from designers including London’s award-winning children sunglasses brand Zoobug, French cashmere specialist Oscar et Valentine, USA made-to-measure custom clothing brand KICOMO by Kiara C. Morrow, Turkish luxury kids’ brand Melis Kaptanoglu Kids, London based cool kidswear Little People London, Austrian sustainable, gender neutral children brand Me in Wien and Latvian colourful Rock & Mouse.

What is the ethos behind Mini Mode?

Founded by UK childrenswear designer, Amanda Rabor – the creative mind behind global fashion kids wear brand Isossy Children – Mini Mode is about empowering and helping children to improve their self-esteem, whilst contributing a new business and sustainable fashion model for the UK industry that promotes inclusivity on every level. In this time of global social media influence, UK kids need an event, which is reflective of their global counterparts to feel included and be part of the fashion industry – Mini Mode fills this gap.

“Mini Mode is my little contribution to the creative economy”, says founder Amanda Rabor, “as a designer and business woman I wanted to create a global platform to enable and support incredibly talented designers. As a mother I created the platform to empower real kids who want to experience the fashion world.”

Having helped launch the modelling career of children from different backgrounds, Mini Mode is thrilled to announce their ambassadors. These young, aspirational children make fashion a more inclusive world. They include River Island’s face and double amputee Daisy-May Demetre, heart transplant receiver Grace Fincham, fearless alopecia model Freya Hawkes, first teen plus model Lexi Gibbon, Mini Mode long-term model Che Esson, professional model Catherine Umusu, siblings Zayn D and Zerina Zia and Mini Mode newest addition Ayisha Kassama.

Mini Mode supports charity

This year they are supporting the Osteopathic Centre for Children charity. They will be donating 5% of all ticket sales to the charity. The OCC provides specialist paediatric osteopathy for perinatal women, babies, children and teens on a donate-what-you-can basis. They also treat older children up to 18 years old with various issues and support families with children with disabilities and learning difficulties.